Make sure they know what you want them to say, and that the message is communicated with consistency across the entire organization.
Quickly identify those who know it cold and those needing prompting or feedback.
Leads are precious and costly. Don’t allow them to be squandered simply because your people are not properly prepared to successfully engage with your customers.
Customers tend to ask the same questions and pose the same objections around your products and services. As a company, you know how those questions should be answered, but does everyone on your team? How do you teach them quickly and effectively, ensuring they retain what they have learned? How do you know who is ready and who isn’t?
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Customers tend to ask the same questions and pose the same objections around your products and services. As a company, you know how those questions should be answered, but does everyone on your team? How do you teach them quickly and effectively, ensuring they retain what they have learned? How do you know who is ready and who isn’t?